Case study Example | Topics and Well Written Essays - 500 words - 83

Case Study Example However, economic, political, legal, social, cultural, technological, and international factors are the main factors that the company must influence to better its business (Aicken, 2003). Unlike other Airlines, Air New Zealand offers both domestic and international flights which include both passenger and cargo services. The common destinations of the Airline are Australia, south pacific, Asia, North America, and the UK. The Air New Zealand is situated in Auckland, in New Zealand. Air New Zealand merged with the Star alliance in the year 1999. The star alliance is a global airline alliance that unites different airlines. The airline had started as a flying boat company in the year 1940 before it graduated to the national airline (Aicken, 2003). The airline implemented many strategies that make up the economic environment, For example, the airline made a sum of $182 million dollars profit last year (New Zealand Herald, 2014). Despite several challenges, the airline has strived to beat its competitors and to achieve its targets. The key objectives drive the airline. The first objective is to devise a new method of selling airfares and packages at retail levels and wholesale levels. This will increase their sales and increase their profits by 7%. The second main objective is to define new mechanisms that will increase their returns on its marketing investment (ROI) (Gordon, 2010). The airline has identified several strategies to improve its operation in the company. For instance, a creative strategy where customer holiday needs are understood and met. The strategy focuses on appealing to customers on how Air NZ understands their holiday needs. The airline inspired customers and gave them different ideas on how they should spend their holidays. This helped in increasing the company’s yields. The airline went ahead to execute the strategy