Online advertising Essay Example | Topics and Well Written Essays - 1500 words

Online advertising - Essay Example Online video includes both streaming and progressive download video. According to the report, in total, 138 million Americans - approximately three in four U.S Internet users - viewed online video in November. Top U.S. Online Video Properties* by Unique Video Viewers November 2007 Total U.S. - Home/Work/University Locations Source: comScore Video Metrix Property Unique Viewers (000) Percent of all U.S. Internet Users Total Internet 138,383 75.9% Google Sites 76,187 41.8% Fox Interactive Media 46,349 25.4% Yahoo! Sites 37,300 20.5% Time Warner Network 31,212 17.1% Microsoft Sites 28,470 15.6% Viacom Digital 23,522 12.9% Disney Online 10,361 5.7% ESPN 10,128 5.6% ABC.com 9,969 5.5% CBS Corporation 8,336 4.6% *Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video. Online advertising "opens up new communication possibilities for personalized messages to be delivered to targeted individuals (Davis 2000, 113). It can help us "create a customized, common information technology platform for all your company's activities-resulting in unique, integrated systems that reinforce the strategic fit among your firm's many functions. Even better, competitors can't easily imitate these systems" (Michael E. Porter 2). That online media as an effective source of advertising can be gauged from the fact that the second generation of Internet ("Web 2.0") companies such as MySpace, Facebook, Linked/In and YouTube that set shop three years ago, today have more users than the entire U.S. population. This trend adequately highlights the fact that we can target the online community for creating customer loyalty, promoting sales and services and building and strengthening our brand... This essay "Online advertising" outlines the advantages and effectiveness of online ad and how it can help the company to increase the sales rate. Unlike forced advertising methods which can have a negative impact on sales if the consumers are not interested in our products, we can provide information to those who actually look forward to receive it. The benefit of this is that our email advertising campaign will have a better chance of sales conversion than any other form of advertising. There are many websites that have dedicated communities of members interested in a particular subject. In our case, there are communities for each our textbooks: AutoCAD, SolidWorks, Catia, and Solid Edge. WE can reach our potential customers by providing press releases in websites dedicated to these communities. Here, I can give you the example of a website www.tenlinks.com that has a large registered audience of software users as its members. While most websites allow us to place our press release s for free, there are others that do charge a nominal cost. The advantage is that at very low rates, we can target a global audience and create a bigger market for our textbooks. I rest my case by saying, "Internet technology makes both giving and collecting feedback very easy, which further encourages two-way communication" (Y Liu, LJ Shrum 7) between the business entity and the consumers providing opportunities for mutually beneficial relationships, better sales and promotion of goods and services.