A Review of the Toyota Prius - 835 Words

Exciting and fun to drive are not the first words that typically come to mind when the car of discussion is the Toyota Prius; but should they be? Most people associate the terms hybrid, conservative, and gas efficient solely with the Prius. However, is this simplistic general consensus of the car an accurate description of what the vehicle actually offers? Is the Prius just a â€Å"great car† because it is a hybrid or is it a great car that just happens to be a hybrid. Typically, the criteria used to determine whether a car is great or not is the performance, aesthetics, and the economic value of the vehicle. The Prius is a great car because of its exceptional performance, attractive aesthetics and great economic value. When discussing the performance and mechanics of the Toyota Prius, the first aspect of the car that must be deliberated is its hybrid functionality; the primary factor that separates it from other cars. The term â€Å"hybrid† refers to the fact that the Prius is both an electric- and a gas-powered vehicle. The Prius is equipped with a four cylinder 1.8 liter engine that produces one hundred thirty four horsepower and an electric motor that produces sixty-seven horsepower (â€Å"Toyota Prius† 86). In layman’s terms, this means that Prius on paper delivers an average of fifty-five miles per gallon. The fuel-efficiency of the Prius is somewhat of a well-known fact; however, the ability of the car to accelerate from zero to sixty in about ten seconds with this motor/engineShow MoreRelatedConsumer Reports : A New Fuel Efficiency Champion845 Words   |  4 Pages2016 Toyota Prius. Such were the findings of Consumer Reports following the non-profit consumer organizatio n’s internal testing of the hybrid, which achieved 52 mpg overall, besting the previous record-holding 2000 Honda Insight by 1 mpg. The results are even more noteworthy when you consider the Prius seats five and is some 1,200 pounds heavier than the two-passenger Insight. Credit constant improvements in Toyota engineering and technology for giving us the most efficient and safest Prius yet.Read MoreAdvertisement Analysis : The Super Bowl996 Words   |  4 Pagesairtime(Schwartz). Toyota used this platform to introduce the all new Prius 4 during Super Bowl 50 when they aired their commercial, The Longest Chase. This ninety second commercial cost Toyota a bunch of money but, the company believed that it was worth the price. This advertisement shows that the Hybrid group, like the Prius, are the way to go now. And the car’s power and performance are enough to turn any drive into an event worth sharing with the entire world. This Toyota commercial uses reasoningRead MoreAdvertisement Is The Super Bowl985 Words   |  4 Pages(Schwartz). Toyota used this platform to introduce the all new Prius 4 during Supe r Bowl 50 when they broadcasted their commercial, The Longest Chase. This ninety-second commercial cost Toyota a bunch of money, but, the company believed that it was worth the price. This advertisement presents to us that the Hybrid group, like the Prius, are the way to go now. And the car’s power and performance are enough to turn any drive into an event worth sharing with the entire world. This Toyota commercial usesRead MoreEssay about Top Five Most Popular Choices in Hybrid Cars645 Words   |  3 Pages 2012) Toyota Prius Hybrid The Toyota Prius has been the car that its competitors sought to beat. The Toyota Prius Hybrid 2012 may not have the most attractive drawing qualities as its competitors; it has become the synonym for hybrid cars in America. It might not win trophies on it’s over all artistic look but it packs a lot where it counts. For those who can live without the looks and willing to accept the trade off for something that delivers high mileage performance, the Toyota Prius 2012 isRead MoreProduct- Market Expansion Grid1727 Words   |  7 Pagesbetter here I am going to depict an example of Toyota Motor Corporation. Toyota Motor Corporation commonly known simply as Toyota and abbreviated as TMC is a multinational automaker headquartered in Toyota, Aichi, Japan. In 2010, Toyota Motor Corporation employed 317,734 people worldwide. TMC is the worlds largest automobile manufacturer by sales and production. The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his fathers company Toyota Industries to create automobiles. Three yearsRead MorePreparing an Assessment for Lotus Rental Cars CEO on the Feasability of Adding Alternative Fuel Vehicles to the Fleet1530 Words   |  6 Pages(Partial Zero Emissions Vehicles) such as the Toyota Prius and Ford Escape hybrid have substantially raised the bar for future Alternative Fuel Vehicles. These vehicles have no different safety concerns than other gasoline cars, a substantially lower annual fuel bill range, a 40% to 50% reduction in greenhouse gas emissions, and a 90% reduction in tailpipe emissions.† Lotus Rental Cars would benefit fr om trying one hybrid vehicle such as the Toyota Prius or the Ford Escape Hybrid. The Ford Escape wasRead MoreMarketing Strategies Adopted in the Japanese Automotive Industry6872 Words   |  28 Pagesthe Japanese Automotive Industry Table of Contents 1.0 Introduction 1 2.0 The Marketing Mix and 4Ps 2 2.1 Product 3 2.2 Price 4 2.3 Promotion 5 2.4 Place 6 3.0 Green Vehicles 6 4.0 Toyota Marketing Strategy 7 4.1 About Toyota 7 4.2 Case Study - Toyota Prius 8 4.2.1 Product 8 4.2.2 Price 10 4.2.3 Place 12 4.2.4 Promotion 13 5.0 Honda Marketing Strategy 15 5.1 About Honda 15 5.2.1 Case Study – Honda Civic GX 16 5.2.2 Product 16 5.2.2 PriceRead MoreReview for 2012 Honda Civic Hybrid771 Words   |  3 PagesReview for 2012 Honda Civic Hybrid The Honda Civic Hybrid 2012 is a high-quality vehicle with an excellent technical blend of electric and traditional internal combustion. The car receives decent ratings for the performance of its 1.3 liter, 4-cylinder Ultra Low Emission engine (2012 Honda Civic Hybrid, Best Car Trends). The Civic Hybrid features an ultra-thin, electric motor, variable transmission and a robust computer system that manages all internal controls. The car is comparable to otherRead MoreGuidelines For Using Online Submission Of Assignments1465 Words   |  6 Pagesentirely my own work. Signed: (please type your name) Date: Table of contents INTRODUCTION Information system is a system of computers and people who come together and interact to gain, analyze, review and interpret data and information which makes it possible to answer questions and solve problems important for the organization. Managing of information system is simply putting all the data and information to work effectively and efficiently inRead MoreHybrids Hurting The Earth?1910 Words   |  8 PagesMatt Frey Ms. deGozzaldi 8th Grade 6/21/17 Hybrids Hurting the Earth? Hybrids are deservingly known for their fuel economy, a 2016 Prius c can get up to 50 MPG (FuelEconomy.gov, US Department of Energy). They are also known for being kind to the environment: Toyota advertises the Prius c, as seen below, as an â€Å"everyday eco fun sized for the city† on their website (Toyota, toyota.com/priusc). In Kia’s Super Bowl LI commercial for their new hybrid crossover, the Niro, they use the tagline: â€Å"it’s hard